One of the most important elements within a digital marketing strategy is the CTA, did you know that?
Or rather, do you know what a CTA is? Well, there are call to action examples that can help you achieve phenomenal results for your business.
This is because a simple button is capable of calling the user to perform an action, such as downloading rich material, accessing another page on your website, among other things.
But to know what a CTA is, how to make a Call to Action and see an example of a Call to Action to know where to insert them, read this content right now!
What is a CTA?
This call to action can be characterized as a simple word, phrase or button that invites users to do something you want them to do.
It is no wonder that the CTA can be hosted on the pages of the website or corporate blog, in posts on social media, landing pages (conversion pages), emails, newsletters, among other formats in which your target audience can be present.
This is because this digital marketing technique ensures that people connect with your company in a promising way.
But if you are still not convinced of the importance of CTA for your business, read the topic below and understand why you need to know how to make a call to action .
Why can knowing how to make a call to action be beneficial for your business?
The call to action is meant to ask users to do what you want and need without being intrusive or rude.
After all, it is essential that your online visitors feel comfortable, but that they are directed towards the purposes of your business, as long as it is linked to what they are looking for as a solution as well.
Therefore, we can highlight some good reasons for you to have full knowledge about how to make a call to action :
- Expand your contact list;
- Enhances the company’s social networks;
- Enables the closing of qualified sales;
- Builds loyalty among the target audience;
- Promotes fairs and events.
In other words, the call to action’s main objective is to attract leads – who are potential customers of your business – in order to make them become consumers of your brand.
Oh, but I have a small company, maybe it’s not the time to invest in call to action examples.
You are very mistaken, as the benefits of CTA are present in all sectors, from micro to large companies.
After all, it is a simple and effective strategy when it comes to attracting customers.
So, incorporate calls to action into your digital marketing strategy right now to tell your target audience what to do.
To make this task easier, now that you know how to create a call to action, see the advice we have to give you in the following lines to help you be successful with CTA.
Step 1: Define who the persona is
Before you even add action buttons to your pages, try to answer the following question: who do you want to reach?
You need to have this answer clear, as it is essential for any venture to be successful.
In case you have no idea what we’re talking about, let’s quickly and briefly explain what you need to have before you start researching call to action examples : a persona .
A persona is nothing more than a semi-fictional character created to represent the ideal customers of your products or services.
By having it well defined, you can create a strategic line so that your visitor will want to click on your calls to action.
Step 2: Find your persona’s buying stage
Once it is well defined, now you need to find the purchasing stage that your persona is at.
Therefore, it is extremely important that the persona is very well aligned with their purchasing journey, which, in turn, is the path that your potential customers must follow from their first contact with your company, until the moment of purchase and after-sales.
To do this, you need to create several CTAs aimed at the moment that person is in.
In other words, if she is discovering what your business is, it is necessary to create a specific button for that.
If she is ready to buy, launching an attractive CTA is essential for her to take action.
Personalize your CTA according to your persona’s moment, so you can create a connection with them.
Step 3: Choose a good place for the CTA
The CTA button must be in a strategically thought-out location, as its objective is for it to be clicked.
So place it in a place where it can be seen by visitors to call them to the necessary action.
Step 4: Create killer copy
Your next step is to create killer copy so you can grab people’s attention.
To do this, we suggest that you be brief, direct and show what action the user should take.
A tip: create a sense of urgency by demonstrating reasons for that action to be taken.
Step 5: Choose the right colors
Like it or not, colors play a very important role when it comes to call to action examples .
This is because they have a big effect when the user clicks on the buttons.
Therefore, focus on colors that really make sense for the page in question, giving it as much prominence as possible, but without harming the user experience.
Step 6: Measure all the action
CTA created? Then it’s time to measure its success.
To do this, you need to know the click-through rate, that is, how many people clicked on your call to action.
A good way to obtain this data is through Google Analytics, a Google platform capable of measuring all your digital marketing actions.