If you are starting to focus on digital marketing strategies, you must have certainly come across the difficulty of choosing the best action for your business.
Everything will depend a lot on the business objective and the characteristics of your company’s customers.
To give you a comprehensive range, we decided to separate the 12 main types of digital marketing actions on the market in this content. Check it out!
1. Create a corporate blog
Who said blogs are out of fashion? When it comes to types of marketing actions, they usually rock.
This is because this platform allows you to educate your market and qualify all your leads , that is, potential customers for your products or services.
After all, they host useful and relevant content about your sector of activity, making users see your business as an authority on the subject in question.
Furthermore, corporate blogs are usually integrated into your company’s official website, which in turn receives visits from people looking for more quality information.
2. Focus on Content Marketing
Content Marketing is seen as a pillar of Inbound Marketing, also known as Attraction Marketing.
This strategy is generally employed after creating a blog, since, as the name suggests, it focuses its actions on creating valuable content for consumers.
In other words, there is no corporate blog without Content Marketing .
This is because techniques are used that ensure that your content is seen on the first pages of search engines, such as Google.
And one of these digital marketing actions that are contained in Content Marketing is SEO, which we will talk about in more detail in the next topic.
3. Invest in SEO
Within digital marketing actions, there is no corporate blog without Content Marketing, which, in turn, does not achieve its efficiency without good SEO techniques.
In case you didn’t know, SEO stands for Search Engine Optimization and is one of the best types of digital marketing actions that companies can currently focus on.
With it, your brand can reach the first page of Google using keywords, which must be studied and used precisely so that they make sense for your business.
There are countless techniques involved in SEO and it is essential for your business that you know more about them.
4. Don’t leave email marketing aside
Marketing emails are probably the best type of digital marketing actions that your company could invest in.
Even though it is not seen favorably by many entrepreneurs, this strategy is capable of ensuring that your campaigns are assertive.
But how?
Simple: with email marketing, all your contacts are segmented, in order to make contact personalized and respecting each user’s stage in the customer journey.
Therefore, when using email marketing, which is normally accompanied by a digital marketing automation tool, you can send your campaigns to the right people at the most appropriate times.
So, don’t waste any more time and start believing in the results that email marketing can bring to your business, as it is one of the best digital marketing actions of all time.
5. Nurture leads
This digital marketing action can be carried out with the support of email marketing.
This is because lead nurturing usually happens through the technique we just explained above.
The concept is basically to send relevant content to your leads via email, with the aim of educating them so that they understand that your business could be what they have always been looking for.
Therefore, do not stop nurturing leads without first learning how to use email marketing, as one action will also depend on the other for a truly promising result.
6. Invest in social media
If you think that social networks are only used for entertainment, you are very wrong.
Today, they are used as a way of working and achieving concrete results in several companies that focus on digital marketing actions.
That’s because their concept is simple: they make you socialize with your followers.
In other words, social networks are considered one of the best paths for those who want to invest in good relationships with customers, in addition to giving tremendous visibility to your company’s corporate blog.
In relation to the blog, social networks allow you to share links to it so that people can find it more easily, generating more visibility and engagement.
7. Make videos
Videos are another resource that prove to be one of the best types of digital marketing actions.
This strategy is widely used by companies that focus their results on social networks, such as YouTube, for example.
And anyone who thinks that making videos requires professional equipment or being an expert in the subject is mistaken.
To make successful videos, you just need a theme, a camera or a cell phone and time available to record.
8. Add Call to Action (CTA)
Call to Action, commonly known as CTA, is the call to action, usually placed on the pages of your company’s website or corporate blog.
With it, you are the one who determines what the user does, since the CTA is in the form of a button or link.
If you can’t understand what is being written, try to remember a time when you saw a button on a website that asked you to download some material.
Remember? Well, this is a CTA and it is considered one of the best digital marketing actions today, as it can encourage the visitor to do what you want.
9. Have a corporate WhatsApp
With it, many people can communicate securely and simply in real time. But just like social networks, WhatsApp is not just for chatting, but also for boosting sales of your products or services.
This is because the platform allows your company to be present on corporate WhatsApp, a version that allows you to send campaigns to people who are really interested in your business and what you have to say.
This attribute is very valuable as it allows you to see the number of leads who want to engage with your brand intimately.
10. Optimize your site for mobile
Nowadays, it is very difficult to come across people who access websites entirely on their computers.
Many of them prefer to access them via smartphones, as they are portable and practical to take anywhere.
Therefore, optimizing your company’s website or corporate blog for mobile is very important to ensure an incredible user experience.
Furthermore, Google starts to highly value pages that have this type of optimization.
11. Invest in sweepstakes and promotions
You can start giving away your products or services on social media.
To do this, you just need to agree on a very simple rule: ask your followers to tag friends in a post or follow your pages to be drawn.
This ensures that publications have greater reach and the brand gains more visibility to find new potential customers.
12. Invest in paid traffic
Many entrepreneurs dream of making a living from organic traffic, which means that it doesn’t require any financial investment.
This may take a while, after all, there are very specific strategies to give visibility to the brand in an organic way.
The good news is that there is a way for your website to reach all the necessary people faster, which is paid traffic.
It should not be used alone, but rather with other digital marketing actions aimed at organic traffic.