When it comes to Digital Marketing, there is no way to avoid addressing the topic: lead generation.
Because this strategy is the basis for anyone who wants to have new business opportunities and increase sales.
This is the case with the Inbound Marketing strategy, also known as Attraction Marketing, which works to capture new leads and make them loyal to your business through the digital environment.
Therefore, if you are interested in knowing how to generate more leads for your business, or rather, how to actually generate qualified leads, and which Digital Marketing channels to use, you are in the right place!
Blog
The blog is a digital marketing channel widely used by companies today.
This is because it is considered the main resource for creating and disseminating content regardless of your business model or sector of activity.
In fact, as we told you that Inbound Marketing is one of the hottest strategies at the moment when it comes to how to generate more leads, it is also worth mentioning that the blog is one of the biggest partners in this strategy.
This is because the production and dissemination of content is the main weapon of Inbound Marketing, as it allows you to know how to generate qualified leads for your business according to the market education proposed in your content.
After all, with them you gain autonomy in the sector in which your company operates, as well as ensuring the trust of your consumers and leads over time.
But do I just create and publish blog articles to get more leads?
More or less, as this content must offer relevant and interesting information to your persona.
In addition to following your company’s sales funnel, which is the format you use to write about certain topics according to the stage the user, lead, or customer is at in the purchasing journey.
After this, you can also provide other types of material to your readers of the blog, such as:
- EBooks;
- Infographics;
- Whitepapers;
- Webinars.
Social media
Social media is also an excellent way to generate more leads for your company.
And this is because in the past these channels were not used for corporate purposes, only personal ones.
However, over time, entrepreneurs began to realize the power that the media has for their businesses.
After all, if you really want to maintain a good relationship with your consumers, you need to always be aware of efficient and, at times, relaxed communication.
And this is what the main social networks can offer your business.
Speaking of them, the main ones are:
- Facebook: this is one of the largest social networks in the world, helping you to be present in groups with topics related to your industry, which gives you a better chance of generating qualified leads. In addition, maintaining a regular posting schedule on your company page is essential for building relationships and engaging with your audience;
- Instagram: the social network for photos and videos should be updated frequently so that your followers don’t forget it. To increase results, it is recommended to use #hashtags and create stories about people who have had their problems solved with your products or services;
- LinkedIn: this social network aimed at professionals from all areas does not require as many posts as the last two, but it is necessary to always have a presence on it. Just like on Facebook, you can join groups and create posts;
- Twitter: On Twitter, there is no limit to the number of posts you can make in a single day. On this social network, you can find influencers to partner with, as well as followers who want to receive information about your market.
In other words, social media is a great ally for anyone who wants to generate qualified leads, precisely because it is one of the best and most active Digital Marketing channels.
Email Marketing
The question that everyone wants to know: who is still afraid of email marketing?
A long time ago, this type of Digital Marketing channel was used without much judgment by many entrepreneurs, thus generating an aversion to email marketing.
However, today this means of communication is considered valuable for companies and customers, as it publicizes their campaigns to people who are really interested in them.
Some emails you can send to your contact base are:
- Newsletters;
- Transactional emails;
- Marketing campaigns.
Paid media
Paid media is often ignored by entrepreneurs who think that it does not provide any type of return for the business, only expenses.
The big fact is that this type of advertising is actually becoming increasingly important and is an excellent indicator for you to know how to generate qualified leads.
This is because, unlike the organic format, the results presented by paid media are felt more quickly, allowing you to truly discover how to generate more leads for your business.
The main paid media platforms are:
- Facebook Ads;
- Google Ads;
- LinkedIn Ads;
- Instagram Ads.
Videos
This shows that this type of Digital Marketing channel is a trend when it comes to online content.
After all, today consumers also look for videos to clarify doubts about their segment of activity.
It’s no wonder that YouTube is right behind Google and Facebook when it comes to search engine searches.
Comarketing
Comarketing represents the union of two companies so that both can carry out marketing actions to enhance their results.
And this strategy is excellent for you to know how to generate qualified leads for your business.
Together with other brands, you can produce blog content, rich materials, kits, among other tools so that you are seen by those who are really interested in your company’s products or services.