Advertising, marketing and sales are sectors and strategies that go hand in hand. This is no longer news these days.
This is because the content created by the first two areas is essential to captivate potential customers and make them understand the usefulness of your business, thus contributing greatly to conversion . Everything has a direct impact on your sales results.
Advertising is a strong ally of content marketing . While blog posts and social media posts engage and educate audiences throughout the funnel , ads get straight to the point: conversions.
And this is where the essence of ad copywriting lies! Good ad copywriting should use the right mental triggers to engage the audience, generate clicks and sales.
But it’s important to know good copywriting examples to create assertive texts focused on Google Ads and Facebook Ads. And we’ll help you in this process with the best tips on the internet!
What is good ad copy and what should you consider to write amazing copy?
A good copy for Facebook ads is one that achieves the objective of the communications and sales teams: the sale!
But for this to happen, the copywriting strategy needs to be well planned and executed. After all, copywriting is not just a text, but a sales tool .
With this in mind, it is necessary to adapt communication to the various channels: Google, Facebook, Instagram, LinkedIn, videos on YouTube, banners on websites, TV and radio commercials, billboards and others that may be of interest to Marketing.
In the case of copy for Facebook ads, for example, it is possible to rely on sponsored links or images that support the message.
And since this is a text that should lead the consumer to close the sale, it is necessary that this content be planned, studied and heavily revised. It is also worth remembering that this type of text can be used in online or offline media.
Check out some of the main points to consider when writing good copy for ads:
Marketing Objective;
Brand personality;
Target audience of the ad;
Value proposition;
Competitors;
References;
Broadcast channel;
Landing page.
The ideal is to have as much information as possible before writing a good copy, this way it will be possible to impact, connect and convert the lead.
7 Copywriting Tips for Your Google Ads
To give you a little more practice in applying the copy model, check out seven copy tips for ads below:
1 – Ask
Create a version of your ad with your desired keyword appearing in the first headline, followed by a question mark.
For example:
Keyword: Pressure cooker.
Ad: “Pressure cooker? Pay in up to 12 installments.”
2 – Use your landing page titles
Clicking on an ad and seeing the same phrase on the website is great because it confirms that you are on the right page. This greatly increases your chance of conversion.
For example:
Your website has a title right at the top of the page: “Pressure cooker in up to 12x.”
Then a subtitle: “Buy Now Online”.
Ad: “Pressure Cooker in 12x. Buy Now Online”.
3 – Use surprising statistics
You can use data to bring even more credibility to your ad.
Advertisement: Companies without sales systems sell 50% less. And you, aren’t you going to stop losing sales?
4 – Use tag {keyword}
This is a very popular hack, but few people use this method.
When you use the “keyword” tag in your ad, Google itself replaces the term with what the person typed in the search.
For example:
“The best sales tool on the market” was what the individual entered into Google.
Advertisement: “The best sales tool on the market. Meet XXX.”
5 – Show your location
Using location together with your keyword is a very smart strategy, as the customer feels that the solution to their problem is close and viable.
6 – Offer exclusivity
It is essential to use terms that create a sense of exclusivity in the consumer. This will certainly bring you closer to the sale.
For example:
You sell razors and your main audience is shavers.
Advertisement: “Beard trimmer for professional shavers only.”
7 – Create a good copy structure for ads
Even following the copy tips above, it is necessary to invest in a truly functional copy structure for ads.
This way, the text is well-structured and makes reading enjoyable.
1- Promise – what is the solution offered?
2- Offer – what makes it different from competitors?
3- Benefits – what practical advantages does the company offer with that sale?
4- Call to action.
2 tips for writing copy for Facebook ads
If you’re thinking about creating a Facebook Ad for your business, you’ll want to keep these two tips in mind:
1 – Be objective
Getting straight to the point is essential. And it’s very simple! Just make the advantages of the product or service clear and explore issues that are really of interest to the consumer.
Copy texts for advertisements are not usually long, so opt for clear and well-written content.
2 – Avoid self-promotion
The customer needs to realize that the communication is focused on them and not on promoting your business.
To do this, use words and adjectives that focus on the value of the solution offered, according to the lead’s specific needs.